Your company will always adhere to routine celebrations that come with every season, regardless of your industry. Whether it’s a holiday, a sale, a new product promotion, or your company’s anniversary, you can use web design to interact with your target audience, generate new leads, and hopefully boost your sales. These are great opportunities to grow your company’s revenue while enhancing its appeal to your target market, especially through online spaces.
In this article, we share seven tips and tricks to implement on your webpage just in time for the holiday season.
1. Utilize Imagery
This one’s a no-brainer. Use imagery that best represents what your company stands for, especially if you’re a new startup. Highlight your products and services in a way that gives your target audience a concrete idea of what your venture is all about.
2. Make Use of Embedded Video
If you think that your target audience can learn more about your company with a video than just simple text, then utilize embedded video on your page. It would be a great way to better communicate with your audience and to help you get the point across easily. Just make sure that you don’t overuse video on your page because it can take a toll on your target audience’s internet speed.
3. Promote Your Social Media
If your company has a Facebook page, Twitter account, etc., make sure you link it on your company website. If you don’t have an official company social media account, now’s the time to create one! Ensure that it is correctly linked to your website and visible to your target audience.
4. Create a Holiday Offer
Create a holiday offer that will entice your target audience to buy your product or service. It will help you boost your sales during the holiday season and help you gain new leads.
5. Be Creative and Make Changes Regularly
Make sure that your holiday design is as different as possible from your regular design. It must be creative and also relevant to the holiday season. It would be a great way to make your customers more interested in your page and your product and service. Be prepared to make changes regularly, though, so that your page will always be relevant.
6. Check Your Competition
Monitor their progress and strategies. Since the holiday season is a popular time for businesses to advertise, you’ll want to see what your competition does during this time. You can use it as another guide for your own designs.
7. Be Consistent
More specifically, be consistent in your design. Ensure that your colour scheme, font, and other design elements are consistent. This will give your target audience the impression that your company is organized and that your products and services are high-quality.
You may be wondering what the significance of a consistent design is. In such a case, that would be best explained by answering these questions:
Why Should There Be a Consistent Colour Scheme?
If you are establishing your own brand identity, it would be best to stick to your usual colours to differentiate your company from your competitors.
Why Should There Be a Consistent Font?
Your designers may have a hard time matching your texts with the brand’s identity. Avoid using fonts that may alienate your target market from their favourite company.
Why Should There Be a Consistent Design Element?
Your logo would play an important part in letting your target audience know that it’s your company that they are dealing with and not some other marketing rivals. Stick to the usual designs and avoid confusing your demographics in the long run.
Conclusion
Hopefully, these tips will help you out with your holiday design. Be it a blog post, an infographic, or a video, putting up a holiday offer and a holiday discount on your website will help you boost sales and will help you gain new leads.
Be consistent with your updates, and you will never have to worry about finding more customers for the holiday season.
If you are looking for a reliable agency that offers efficient web design services in Montreal, look no further than our expertise here at We Believe That. We are a digital marketing agency specializing in content creation, search engine optimization, web design, amongst other things. Contact us today, and let us collaborate in designing your holiday webpage.