Content Marketing

What is the Role of Marketing Funnels in Your Business?

In the last five years, marketing has changed dramatically. Today, it’s difficult to compare the way we market now to how we used to do it in the past. The landscape is constantly shifting, and today’s strategies don’t always work in the future. However, fundamental concepts in marketing have always worked in the past and …

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How to Lure Visitors and Gain More Traffic for Your Website

Businesses looking to make it in the online world should learn to expand their presence by applying digital marketing strategies that they know will work for them. Instead of imitating what your competitors are doing, you could hire a digital marketing agency to help you figure out what techniques your company needs to apply to …

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What to Know about SEO and Content Marketing

Many businesses are now moving to the digital space. Customer markets now mainly use the internet, and many businesses know how to use that to their advantage. Among the many methods, a business can use our search engine optimization (SEO) and content marketing.  SEO refers to increasing the quality of traffic to attract more visitors …

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Common Types of Explainer Videos and Their Technical Features

Explainer videos are short and concise clips that aim to exhibit a company’s products and services to the target audience. Unlike a full-blown promotional video, these wouldn’t take much of a viewer’s time to watch since they are straightforward, packed with a summary of all the needed information, and are filled with enough graphics and …

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Tips for Content Marketing So That Leads Become Customers

Content marketing has many facets, but one of its key purposes is conversion. The good news is, this aspect of content marketing has basics that anyone can pick up. Content writing with the goal of conversion can almost feel like a game that never ends.  A lot of it involves repeated forays into persuasion. That …

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3 Big Reasons Why Blogs Are Essential in Content Marketing 5760x3240

3 Big Reasons Why Blogs Are Essential in Content Marketing

If you are looking for ways to drive your content marketing to succeed, you’ll never go wrong with blogs. They take the functionality of good old print-publishing to the next level through the strength of social media. Every time you publish articles, you’re creating content that people can share on social media platforms.  On top …

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What to Know About Ensuring Relevance in Content Marketing 5760x3240

What to Know About Ensuring Relevance in Content Marketing

Digital marketing is clearly on the rise, with marketers investing more of their budget on related projects. As such, it’s tempting to jump on the bandwagon and transform your business. However, there are pertinent things to take note of before fully committing to content marketing, and one of these is relevance.  How does content relevance affect …

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