Social media has forever changed the way businesses do advertising. Now, digital marketers can even effectively use social media platforms to run paid ad campaigns. For instance, Facebook marketing might sound easy and simple at first, but it’s actually far from that.
This is because a paid ad campaign requires a lot of effort. You’ll go through some “hits and misses,” especially if you don’t have a social media ads checklist that can make your tasks easier and more organized.
In this article, you’ll learn what to include in your social media ads checklist – all the things that you need to cover when you do a campaign:
#1: Properly Categorized Audience
The first factor you need to take care of when you do a campaign is to define who your target audience is. Unless you have already determined this, you can be shooting your “arrows” aimlessly. As such, you should segment your audience based on the following categories:
- Age
- Gender
- Occupation and/or Income level
- Industry or Type of Business
- Location
#2: Shareable Content
No matter how much the world of marketing changes, content pieces will always remain as king. Because of this, your campaign must include shareable copies that’s between 300 and 500 words and are optimized for SEO. On top of that, adding the right images and videos can also help increase your engagement rate, so you should include them in your campaign!
#3: Different Ad Format
Because Twitter marketing requires a different approach from Instagram marketing, it’s only right that you prepare different ad formats to suit all the different platforms. You need to know which format works best for each platform. That said, these formats can be added in any social media platform:
- Photo Ads – A post with a photo undoubtedly performs better than one without, so it makes sense that an ad should incorporate an eye-catching photo.
- Story Ads – You can use this for both Facebook and Instagram as most people on these platforms get more interested in a brand when they see them in a story.
- Video Ads – This may be one of the most effective formats as consumers love watching visual materials, no matter what platform they are on.
#4: Budget
Don’t forget to include your budget when you’re planning your social media ad campaign. In fact, this is among the most important factors that you must not overlook. Consider how much money you are willing to spend on your ads. You may be hesitant about spending money on social media ads, but you should know that they’re going to be worth it in the long run.
#5: Influencers and Partners
In today’s modern society, working with an influencer who can represent your brand and what you stand for can work wonders for your brand. Influencers are especially effective when you do Instagram and Youtube marketing. If this is something you want to try, then you should include it in your checklist!
Social Media Ad FAQs
Now that you know what to include on your checklist and you’re closer to starting your social media ad, you probably have some questions that you want to be answered. Here are three of the most frequently-asked questions about social media advertising that you might want to know the answer to:
“Can Social Media Ads Really Help My Business?”
Yes, it can! Social media advertising is an excellent way to increase brand awareness, drive more traffic to your website, and ultimately improve conversion rates. It can surely help take your business where you envision it to be.
“Where Should I Do Social Media Advertising?”
There are a number of social media platforms that you can choose from, but it really depends on what your business is and where your target audience “hangs out.” For instance, it wouldn’t make sense to do ads on LinkedIn if your target audience is from a younger demographic that’s more likely to be on TikTok or Instagram.
“Can You Track ROI on Social Media Ad Campaigns?”
There are some steps that you can take to monitor the return on investment on your campaigns. For once, you can install Google Analytics. You can also add goal tracking to form submissions if you are a local business. You can even make use of UTM strings to track all the traffic that comes to your website from your social media campaign.
Conclusion
While an ad campaign isn’t exactly rocket science, no one can say that it’s an easy task. This is because it requires a deep knowledge of how different social media platforms work and how to run an ad campaign.
Whichever platform you choose for your ad campaign, you will need good organizational skills to make sure that you cover every important element of a campaign. A checklist like the one provided in this article will help ensure that you don’t miss anything.
Of course, as a business owner or brand manager, launching an ad campaign on social media can be quite overwhelming. This is because you need to worry about it on top of all the things you need to take care of for your business.
If you need help with your social media ad campaign, We Believe That can handle that for you. We are a reputable digital marketing agency in Montreal with seasoned professionals who provide a plethora of digital marketing services, from SEO, to design, social media marketing, and more. Get in touch with us today to learn more about our services!