Our Guide To Diversifying Your Digital Marketing Strategy

The field of digital marketing has grown by leaps and bounds in these last few years. The landscape changes every day, and it is taking a heightened capacity to adapt from many businesses in order to keep up with the changes. 

In this article, we are going to cover the ins and outs of digital marketing, so that you might have a better understanding of how to use it for your business. 

How does digital marketing work?

This is a challenging question to answer for the uninitiated, but to put it simply it is any form of marketing that promotes brands through digital channels like search engines, social media, the internet, and so on. And as we know, the digital space is wide and nearly limitless. 

Why is digital marketing important?

The age of information has brought with it an increased capacity to connect person to person, and person to knowledge. As such, it has created a form of marketing that is cost-effective and measurable. With the right strategy, even the smallest businesses can carve out a space for themselves in the digital space. 

What is most important for the success of digital marketing?

It generally relies on the tenets of all marketing strategies: knowing your target market, setting realistic and measurable goals, adaptability to shifting circumstances, and diversifying your approach. 

Diversifying your digital marketing, however, is of especially paramount importance given the wide range of platforms on the internet. Without a diverse approach, you could leave gaps and weaknesses in your strategy unaddressed, leading to thin and unpleasant results. Just some of the ways you can diversify your digital marketing are:

1. Don’t underestimate the importance of Proximity Marketing and Beacons

While the protocols for proximity marketing has been around for about a decade, it has evolved by leaps and bounds. Technological innovations in marketing such as Google Beacons allow for a more focused approach to location-based marketing.

The beacon transmits signals over a small radius of operations, allowing for important marketing messages to be received by anyone with a mobile internet device in the area. 

They have become an important aspect of a restaurant’s marketing, as they can draw in the interest of a prospective customer who happens to be in the area.

2. Ease your way into Voice Search Optimization

With the popularity of digital assistants like Siri, Alexa, and Google Assistant, it is no surprise that Voice Searches are becoming more and more common. This is set to change the way we approach SEO as Voice Searches are often structured quite differently from a keyword search on a search bar. 

For one, voice searches are often made in complete sentences and questions. And while the algorithm is still being developed and adapted to the needs of the consumer, content geared towards current standards in VSO are already ranking better on Google. 

3. Automate some of the labor with Chatbots

Conversational commerce has come a long way towards reducing the amount of labor that needs to be done when responding to customer inquiries. It reduces the time responding to such questions, allowing for the automation of answers to the frequently asked questions of prospective customers.

A chatbot integrated into your social media channels can funnel customers to your website, and maybe even result in that sought-after conversion. 

4. Never forget the power of a positive User Experience (UX)

Now more than ever, the user experience on your website must not be neglected. Customer demands on the quality of an app or website’s user experience have become so high that even a one-second delay in a website’s load time can result in a 7% drop in conversions.

Make sure your website or app loads quickly, is aesthetically pleasing, and is easy to navigate. 

In conclusion

The internet is a savage and unforgiving landscape, and as such it is important to employ diverse strategies that can cover the inherent weaknesses of every platform. It also speaks of the creativity of a brand if its marketing is creative and multifaceted. Whatever the case may be, make sure to remember the principles of diverse digital marketing employed in this article to improve the success of your business.

And if you’re looking for an agency in Montreal to help you with diversifying your digital marketing, why not send us at We Believe That a message? We’re happy to help!