Local search engine optimization (SEO) is an SEO strategy that focuses on improving the ranking of a business in local search results. Businesses can appear in local search results when a user clicks a link on a business listing within a search engine, such as Google’s local directory. This is increasingly important because half of all Google searches are for local information, and nearly 2 billion searches are conducted in Google Maps each month. Search engine optimization (SEO) for local search is vital for local businesses, as it allows you to reach out to potential customers locally and share information about your products and services.
In this article, we’ll go over why local SEO is incredibly important for 2022.
Why Local SEO is Important in 2022
1. Purchasing Decisions are Made Locally
People who are looking for a new product or service don’t decide where to buy solely by searching on the Web. In the majority of the situations, they look for an answer in their immediate geographic location.
When they are ready to buy, it gives them the information they need.
2. Local Searches Drive More Revenue than Non-Local Searches
Local searches drive a lot more revenue than non-local searches. People who search for local businesses are usually looking for instant gratification and will visit local establishments if they are nearby.
Local searches are also more likely to lead to repeat business.
3. Local Searches are Easier to Optimize
Optimizing for non-local search is complex and time-consuming. The search engines have limited information about local entities, so they must rely on local directories and databases to fill in the blanks.
You need to constantly monitor and verify the quality of your business information.
4. Local Searches Drive More Organic Traffic than Non-Local Searches
Google uses local searches to determine what information it shows in its maps, local listings, and business directories pages. This means that optimizing for local search will improve the visibility of your company in the organic results.
5. Local Searches Lead to More In-Store Visits
People who search for local businesses are more likely to visit than people who search for non-local businesses. That is why local SEO works hand-in-hand with SEM.
6. Local Search is More Lucrative
Searchers who have a local intent are 2.7 times more likely to convert than searchers who are not in a local search.
7. Local Search is More Effective
People who don’t live near you can’t ѕее your physical storefront or meet your staff. Many of them will look for you online and local search advertisements are the best way to reach them.
The Bottom Line
Local SEO is important for your business and should not be overlooked. It is the glue that connects your digital marketing strategies to your physical location.
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