Ivybiss is a Montreal-based beverage startup founded by Estelle Kpowbie. Born from the observation that African products are underrepresented in Quebec grocery stores, Ivybiss produces organic hibiscus-based juices in four flavors: Pineapple, Ginger, Blueberry, and Maple. The brand celebrates Afro-Caribbean food culture while making a health-conscious drink accessible to everyone.
Estelle needed a complete brand identity built from scratch. Ivybiss had no logo, no packaging, no social media presence, and no marketing materials. The brand had to feel premium enough for grocery retail shelves, appeal to both the Afro-Caribbean diaspora and health-conscious Quebecers, and work across two languages. Every visual touchpoint needed to communicate wellness, cultural pride, and quality.
We designed a full brand identity system for Ivybiss. The logo features a pineapple-hibiscus motif integrated into the lettermark, with a refined navy blue and coral palette. We created four distinct bottle label designs, product mockups, a bilingual brand guide book, a complete social media kit covering Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Google, plus bilingual flyers and story templates. Everything was delivered print-ready and digital-ready, giving Ivybiss a shelf-ready brand from day one.
For Ivybiss, we built an end-to-end brand identity that takes a beverage startup from concept to shelf. The system spans logo design, product packaging, product labels, a bilingual brand guide, and a full social media kit across seven platforms. Every element is designed to work together, reinforcing the brand at every consumer touchpoint.
The Ivybiss logo integrates a pineapple-hibiscus motif into the lettermark. The “V” becomes a stylized pineapple crown, tying the brand directly to its core ingredient. The refined navy blue and coral palette works across packaging, print, and digital, giving the brand a premium feel that stands out on grocery shelves.
A comprehensive brand guide book delivered in both English and French. The guide documents the complete Ivybiss visual identity system: logo usage rules, color palette specifications, typography standards, imagery guidelines, and application examples across packaging and digital touchpoints. This ensures brand consistency as the business scales.
We designed four distinct bottle labels, one for each flavor: Maple-Hibiscus, Ginger-Hibiscus, Pineapple-Hibiscus, and Blueberry-Hibiscus. Each label features unique botanical illustrations and a color-coded background while maintaining brand consistency across the full product line. The system extends to can packaging for retail versatility.
Print-ready label designs for the Pineapple-Hibiscus and Ginger-Hibiscus bottles. Each label was produced at 8.6×3 inches in both English and French, with full nutritional information, ingredient lists, and bilingual legal compliance. Realistic bottle mockups were delivered for marketing presentations and retail pitches.
A complete bilingual social media presence designed for seven platforms. Every channel received custom-sized assets including profile images, cover photos, and post templates, all produced in English and French to serve the full Quebec market.
Cover photo, profile image, and branded post templates optimized for Facebook’s feed and page layout.
Square post templates, profile image, and branded content designed for Instagram’s visual-first feed.
Vertical story templates for Facebook and Instagram Stories, designed for swipe-up engagement and product highlights.
Professional cover banner, profile image, and branded post templates for LinkedIn’s business-focused audience.
Header banner, profile image, and post templates sized for Twitter’s timeline format.
Board cover, profile image, and pin templates designed for Pinterest’s vertical, discovery-driven layout.
Channel banner and profile image for YouTube presence.
Profile image and post templates for Google Business Profile visibility.
Bilingual print flyers designed for retail distribution, event marketing, and point-of-sale displays. Each flyer showcases the full product lineup with the Ivybiss brand identity front and center, ready for grocery store placement and promotional events.
Our branding process at WBT Agency combines cultural research, creative exploration, and production-grade execution. From first sketches to final delivery, every decision is made with the shelf, the screen, and the story in mind.
We start by understanding the artist, audience, and industry.
We explore multiple directions and refine the strongest concept.
Final logo exported in all formats for print and digital use.
The package included logo design, four bottle label designs, a bilingual brand guide book, a complete social media kit for seven platforms, bilingual flyers, story templates for Facebook and Instagram, product mockups, and source files in EPS format.
We deliver JPG, PNG, EPS, and PDF formats. This covers everything from web and social media use to high-resolution print production. Source files are included so the client can make future edits with a designer.
Yes. We design labels, packaging, and product mockups for consumer goods. For Ivybiss, we created four distinct bottle label designs with print-ready files and realistic product mockups that the client could use for marketing and retail presentations.
Absolutely. Our brand identity packages include ready-to-use social media assets sized for each platform. For Ivybiss, we delivered covers, profile images, post templates, and story templates for Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Google.
Ivybiss operates in Quebec, where bilingual communication is essential for reaching both French-speaking and English-speaking consumers. Every piece of collateral was produced in both languages to maximize market reach and comply with local language requirements.
The full brand identity project went through multiple rounds of logo concepts, client feedback, and refinements before moving into packaging and collateral design. We're The project spanned several months to ensure every element met the client's growth.
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