John Brown is a mixing engineer, DJ, and hip-hop producer based in Montreal. He works behind the boards engineering tracks for local artists and performs DJ sets across the city. As his production work grew, so did the need for a professional identity that matched the quality of his sound.
John had no logo, no visual brand, nothing. Just his name typed out in whatever font was available. For someone building a reputation in Montreal’s hip-hop scene, that was a problem. He needed a mark that could hold its own on Instagram, on flyers, on merch, and behind the DJ booth.
Our logo design process starts with the person, not the pixels. It’s about capturing who you are in a single mark. For this project, we started by understanding John Brown’s dual identity as a mixing engineer and performer, studying his style, audience, and the hip-hop culture he operates in.
For DJ John Brown, we created a bold JB monogram that works across every touchpoint, from social media to stage visuals to printed merchandise. The geometric shield shape reflects the intensity of hip-hop while maintaining enough balance for professional use.
Our logo design process at WBT Agency combines research, creative exploration, and technical precision to deliver a mark that not only looks great but performs across every medium.
We start by understanding the artist, audience, and industry.
We explore multiple directions and refine the strongest concept.
Final logo exported in all formats for print and digital use.
This project included a custom JB monogram logo with a geometric shield design, multiple concept rounds, color and monochrome variations, light and dark background versions, and final files in PNG, JPG, SVG, PDF, and AI formats with the original source file.
The final logo was delivered in PNG, JPG, SVG, PDF, and AI formats, plus the original Adobe Illustrator source file. This covers everything from web and social media to large-format print and merchandise production.
Absolutely. Whether you're a solo artist, startup, or established company, we design logos tailored to your industry and audience. Every project starts with a discovery session to understand your vision before any design work begins.
Yes. Every logo project includes multiple concept rounds and revisions. We refine the chosen direction until you're completely satisfied with the final mark before exporting the deliverable files.
Most logo projects are completed within 1-2 weeks, depending on the number of revision rounds. This particular project for DJ John Brown was delivered in January 2025 from discovery to final files.
Beyond logo design, WBT Agency offers business cards, merch design, website development, brand strategy, content creation, and digital marketing. We're an AI-orchestrated all-in-one agency built to handle every aspect of your brand's growth.
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