Brand Identity & Website for an Afrocentric Summer Camp
An illustrated crest badge and a full bilingual website for an Afrocentric educational summer camp.
Where they started
AfroFun Camp needed a mark that felt warm and kid-facing while carrying real cultural specificity — not a generic camp-logo template — plus a site parents could actually register through.
What we did
- 01
Illustrated two custom character faces framed inside a circular crest, bordered with Afrocentric iconographic motifs (ankh, Eye of Horus, sun).
- 02
Filled the crest interior with camp-activity icons — books, soccer, tent and campfire, art — so the mark reads as "camp" at a glance.
- 03
Built the site bilingual (EN/FR): home, about, services, and an events/news page with the program schedule.
- 04
Built for multi-use from day one: patch-ready linework, poster-scale legibility, clean at social-avatar size.
What we shipped
Illustrated crest logo
Custom character illustration + Afrocentric iconographic border, full color.
Bilingual website
Home, about, services, and events/news pages in English and French.
A closer look
