Brand Identity for a Landscaping & Pool Company
A confident house-and-monogram mark for a Québec landscaping and pool-installation company, carried across real installation photography, print collateral, yard signage, and branded merch.
Where they started
Aménagement Lalonde builds pools, patios, and outdoor living spaces — the kind of finished work that photographs beautifully but needs a mark that reads as premium, not another stock leaf logo. The brief was a wordmark and monogram that could sit next to that photography without getting lost, then carry through everything from the business card to the crew's hoodies.
What we did
- 01
Identity: a house silhouette built from an 'AL' monogram over a stone-paving motif — literal enough to read instantly, distinctive enough to own.
- 02
Palette: tan and black, warm enough for outdoor/luxury positioning, legible in a single color for embroidery and one-color print runs.
- 03
Applied the mark to a bilingual (FR/EN) flyer built around real installation photography — pool, patio, water feature — letting the work carry the sell.
- 04
Extended the system to business cards, a niche yard sign for the EPDM/rubber-surfacing service line, and embroidered crew apparel.
- 05
Delivered client-facing print pieces (thank-you cards) so the brand shows up in every touchpoint after the install, not just the pitch.
What we shipped
Logo system
House-and-monogram mark with the stone-paving motif, tan/black palette, print and embroidery-ready.
Bilingual flyer
Print-ready FR/EN flyer and rack card built around real project photography.
Business cards & yard signs
Contact-side and logo-side business cards, plus a yard sign for the EPDM service line.
Branded merch
Embroidered hoodies and crew apparel carrying the logo.
Client print collateral
Thank-you cards and other client-facing pieces carrying the brand system.
A closer look
