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Retail·Benlior Fine Jewelry·Montréal, QC·2021

Brand Identity & E-Commerce for a Fine Jewelry Retailer

A full e-commerce build and brand identity for a fine jewelry retailer — logo, live Shopify store, product photography, and a multi-platform social system.

Logo DesignWeb DevelopmentE-CommerceSocial Media Design
Brand Identity & E-Commerce for a Fine Jewelry Retailer
The brief

Where they started

Benlior needed to sell fine jewelry online with the same trust and polish as an in-person showroom — a mark that read as luxury, a store that could actually take orders, and a social presence to match.

Our approach

What we did

  • 01

    Designed a script monogram and serif wordmark — classic, jewelry-store confident, built to work as small as a favicon and as large as packaging.

  • 02

    Built and launched a live Shopify store (benlior.myshopify.com) with edited, consistent product photography for every listing.

  • 03

    Built a full social media system — Instagram feed templates, LinkedIn, Twitter, YouTube, and Facebook — so every channel matched the store.

Deliverables

What we shipped

Logo system

Script monogram + serif wordmark, full brand system.

E-commerce store

Live Shopify build with edited product photography.

Social media system

Feed templates and channel design across Instagram, LinkedIn, Twitter, YouTube, and Facebook.

In Detail

A closer look

Benlior Fine Jewelry — solitaire diamond ring product photography
Benlior Fine Jewelry logo — script monogram and serif wordmark
Benlior Jewellery Instagram feed template system
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