E-Commerce UI/UX Design for a Fashion Retailer
A complete e-commerce design system for a fashion retailer — home, product, category, cart, checkout, and support flows designed end-to-end, plus a full mobile version and component library.
Where they started
Clothelier needed a full e-commerce experience designed from the ground up — not just a homepage, but every step a shopper actually takes: browsing by category, viewing a product, checking out, and getting support afterward. The brief covered the complete customer journey, desktop and mobile, built on a reusable component system rather than one-off pages.
What we did
- 01
Mapped the full shopper journey — home, shop by category, product detail, cart, delivery details, and payment — as one connected flow rather than isolated screens.
- 02
Designed supporting pages that keep customers after the sale: customer support, blog, and two sustainability-focused pages reflecting the brand's values.
- 03
Built a reusable component library and a documented wireframe structure, so the design system could scale to new pages without starting from scratch.
- 04
Delivered a full mobile version alongside the desktop design, plus a mood board establishing the brand's visual direction.
What we shipped
Core shopping flow
Home page, shop-by-category, product detail page, cart, delivery details, and payment — designed as one continuous journey.
Support & content pages
About Us, Customer Support, Blog, and two sustainability pages.
Component library & wireframes
A reusable component system and documented wireframes underpinning every page.
Mobile version
A complete mobile-adapted version of the design system, alongside the desktop build.
A closer look
