Rebrand + Media-Literacy Platform for a Nonprofit
Full rebrand and a launch-ready media-literacy training platform for a Montreal nonprofit empowering women in digital. Identity refresh, bilingual website, GHL-powered course delivery, end-to-end onboarding workflows.
Where they started
DigiWomen carries a strong mission — La voix des femmes dans le numérique — but the public-facing identity hadn't kept up with the work. They needed a refresh that landed premium, plus a Formation platform that could run a real cohort start-to-finish without the team in the loop.
What we did
- 01
Strategy: positioned the rebrand as an evolution, not a restart — the mission, name, and audience stay; the visual language and tone move up a tier.
- 02
Identity: plum/purple palette, Manrope wordmark, a confident lockup system with monogram + horizontal + stacked variants. Built for accessibility (contrast-tested across every surface).
- 03
Website: bilingual (FR + EN) Next.js build with /impact, /volunteer, and /litteratie sections. SEO + schema markup live from day one.
- 04
Formation platform: GHL membership site, three-module course (M1–M3), bridge workflow that fires onboarding the moment a learner is enrolled. End-to-end verified.
What we shipped
Brand identity system
Wordmark, monogram, horizontal + stacked lockups, plum/purple palette, Manrope typography, certificate templates.
Bilingual website
FR + EN, /impact, /volunteer, /litteratie, full SEO + schema, accessibility-audited.
Formation course platform
GHL membership site delivering a three-module media-literacy course (M1–M3) with bridge + cohort kickoff workflows.
Onboarding automation
End-to-end tag-cascade workflows that take a learner from form submission to first lesson without a human in the loop.
A closer look
