Brand Photography & Creative Direction for a Made-to-Measure Menswear Tailor
Behind-the-scenes brand photography for a Montreal made-to-measure menswear tailor — a private-jet hangar shoot with models in EZ Couture's custom suits, tailoring-craft detail shots, and a genuine La Presse+ feature crediting the client's bespoke work.
Where they started
EZ Couture is a made-to-measure menswear tailor in Montreal — suits built to the client's exact measurements, not altered off a rack. It needed brand photography that showed the actual product: real custom suits on real models, shot somewhere that matched the brand's ambition, alongside the craftsmanship behind the finished garment. No stock photography, no generic suit-brand look.
What we did
- 01
Creative direction: styled and directed a behind-the-scenes shoot around EZ Couture's actual finished suits — real models, real garments, shot on the tarmac and inside a private-jet hangar for a setting that matched the brand's aspirational positioning.
- 02
Photography: editorial portraits paired with macro detail shots of the tailoring itself — cuffs, pocket squares, hand-basted canvas, fabric mid-cut on the cutting table — so the craftsmanship reads alongside the styling.
- 03
On-set branding: shoot crew wore EZCOUTURE-branded shirts, keeping the brand visible in the behind-the-scenes frames, not just the final portraits.
- 04
Editorial reach: a wedding photographed in EZ Couture's tailoring was later featured in La Presse+, independent validation of the brand's photography and craftsmanship.
What we shipped
Branded photo shoot
Behind-the-scenes shoot in and around a private-jet hangar — editorial portraits of models in EZ Couture's custom-made suits against the aircraft and open tarmac.
Tailoring-detail photography
Macro shots of the actual craftsmanship: cuff and tie details, a folded silk pocket square, hand-basted jacket construction, and fabric being cut on the tailor's table.
On-set brand presence
EZCOUTURE-branded crew shirts worn on set, so the brand stays visible throughout the behind-the-scenes photography, not just the finished portraits.
A closer look
