Brand Identity & Website Design for a Massage Therapy Studio
A faceted geometric mark, a full bilingual marketing website, a complete brand guideline, and print collateral for a massage therapy studio.
Where they started
FLX Fit Massage needed to look as professional as the therapy itself: a mark that reads as precise and clinical rather than generic spa-brand soft, a website that actually explains techniques and pricing instead of a single contact form, and a documented system so the brand stayed consistent everywhere it showed up.
What we did
- 01
Designed a faceted hexagon mark built from layered diagonal cuts — structured and technical, distinct from the soft-wave clichés of the massage-therapy category.
- 02
Built a full marketing site: therapy-focused hero, real client testimonials, a technique breakdown (orthopedic, Swedish, Thai, chair, cupping), a benefits section, and transparent services-and-pricing tables.
- 03
Documented the system in a full brand guideline — color, typography, logo usage, and mockups across every application.
- 04
Extended the identity to bilingual (EN/FR) print — posters, brochures, flyers, business cards — for in-studio and local marketing.
What we shipped
Logo system
Faceted hexagon mark + wordmark, black/white/color variants.
Marketing website
Full site: hero, testimonials, technique breakdown, benefits, pricing, FAQ, booking CTA.
Brand guideline
Color, typography, logo usage, and application mockups.
Bilingual print collateral
Posters, brochures, flyers, and business cards in English and French.
A closer look
