Brand Identity Design for a Beverage Company
Full brand system for a hibiscus-based organic beverage line — logo, brand guideline, packaging across 4 SKUs, bilingual social kit across 7 platforms.
Where they started
Ivybiss, founded by Estelle Kpowbie in Montreal, makes hibiscus (bissap) beverages in four flavors: Pineapple, Ginger, Blueberry, and Maple. Estelle came to us with the recipes ready and the supply chain set, but no visual identity, no packaging, no online presence. She needed everything — and she needed it cohesive.
What we did
- 01
Strategy: we positioned Ivybiss against the wellness-beverage category, leaning into the cultural authenticity of bissap rather than chasing a generic 'healthy juice' look.
- 02
Identity: bold wordmark, hand-drawn fruit illustrations per flavor, a confident color system that holds together across all four SKUs.
- 03
Packaging: 350ml bottle + can variants, four flavor labels, bilingual EN/FR copy, regulatory-compliant nutrition panels.
- 04
Brand guideline: logo usage, color, typography, photo direction, voice, do/don't examples.
- 05
Social kit: 47 templates across Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Google. Bilingual. Reusable.
What we shipped
Logo system
Primary mark + wordmark + flavor-specific lockups. SVG, PNG, color and mono variants.
Packaging across 4 SKUs
Pineapple, Ginger, Blueberry, Maple — bottle (350ml) and can formats. Print-ready dielines for the supplier.
Brand guideline
Logo usage, color spec (Pantone + CMYK + RGB + Hex), typography hierarchy, voice and tone, photo direction, examples.
Bilingual social media kit
47 templates across 7 platforms in English and French — feed posts, stories, covers, ad creative.
Marketing collateral
Flyers, print-ready product label stickers (8.6×3 in), retail posters, point-of-purchase materials.
A closer look
The brand guideline
Every brand we build ships with a complete guideline — logo usage, color, typography, voice, and application. Flip through the real deliverable below.
