John Brown is a hip-hop mixing engineer, DJ, and producer based in Montreal. WBT Agency had already built his brand from the ground up with a JB monogram logo and professional business cards. The next step was obvious. People around him were asking for merch. He needed pieces that represented the brand and that people would actually want to wear.
Most merch in the music space is lazy. A name on a blank hoodie. John wanted something different. He wanted pieces that felt like streetwear, not promotional items. Something people would actually rock on the street, at shows, or in the studio. The merch had to carry the same energy as the JB logo we had already designed for him.
Our merch design process is about more than apparel. It’s about creating wearable brand extensions that turn fans into walking ambassadors. For John Brown, we designed a bold hoodie and snapback that carry the same energy as his JB monogram logo.
For DJ John Brown, we designed two custom merchandise pieces, a black hoodie with the JB shield logo and a snapback cap with embroidered monogram. Both pieces extend the brand identity into streetwear that fans and clients can wear. Production-ready files delivered for manufacturing.
Our merch design process at WBT Agency combines brand strategy with product design expertise to deliver merchandise that strengthens your brand presence and creates new touchpoints with your audience.
We review your brand assets and define the merch lineup, placement, and production specifications.
We design mockups for each merchandise piece, refining logo placement, color schemes, and material choices.
Final merch designs exported as production-ready files with digital mockup previews for approval.
This project included custom designs for two merchandise pieces, a hoodie and a snapback cap, both featuring the JB monogram logo, plus production-ready files for manufacturing.
We designed a black hoodie with the JB shield logo on the front and a snapback cap with an embroidered JB monogram. Both pieces use a red, black, and white color palette.
Absolutely. We design merchandise for any brand, from independent artists to corporate teams. Every merch project starts with your existing brand assets and builds products that reinforce your identity.
Yes. Every merch project includes revision rounds for logo placement, color choices, and mockup designs. We refine each piece until it's production-perfect.
Most merch designs are completed within 5-7 business days. This project for DJ John Brown was delivered alongside his logo and business card package in January 2025.
Beyond merch design, WBT Agency offers logo design, business card design, website development, brand strategy, content creation, and digital marketing. We handle every aspect of your brand's growth.
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