Website, Branding & E-Commerce for a Funeral Home
A full bilingual website rebuild with e-commerce, plus branding — the ongoing digital home for a Montréal funeral home serving families across the North and South Shore.
Where they started
North Star (Étoile du Nord) needed a site that could hold two things at once: the weight and dignity the moment calls for, and the practical groundwork of running a funeral home online — service pages, a memorial products catalog, and a way for families to reach someone immediately.
What we did
- 01
Built the site fully bilingual (EN/FR) from the ground up — every service, every product, every page, not a translated afterthought.
- 02
Designed a dark, monumental visual language (statuary photography, serif type, restrained motion) that reads as dignified rather than corporate or clinical.
- 03
Built a full e-commerce catalog for memorial products — urns, monuments, flowers, granite, engravings, portraits — so families can browse and order without a phone call being the only option.
- 04
Kept a 24/7 call-to-action present on every page — for this category, the phone number is the real conversion point, not a contact form.
What we shipped
Full bilingual website
Home, about, services, obituaries, contact — English and French, built in parallel.
E-commerce catalog
Memorial products across urns, monuments, flowers, granite, engravings, and portraits.
Brand identity
Logo, iconography, and visual system applied sitewide.
A closer look
