Brand Identity & Web Design for a Healthcare Staffing Agency
Full brand identity and web launch for a healthcare staffing agency — logo and brand guideline, stationery and merch mockups, a 5-signature email rollout, and an animated website presentation.
Where they started
Solutions LDS is a healthcare staffing agency that places certified, qualified health professionals with medical establishments across Quebec — permanent roles, temporary coverage, and staffing for new units. The client came to WBT with nothing built yet: no logo, no brand system, no website. It became a from-zero engagement — identity, brand guideline, stationery, a personalized email signature for each staff member, and a full website build with an animated video presentation for marketing.
What we did
- 01
Identity: designed a heart-shaped mark built from interlocking L/D/S letterforms in a green-orange-teal gradient, paired with a bold wordmark and a compact submark for small placements — delivered in AI, PDF, PNG, SVG, and JPG across color, black, and white variants.
- 02
Brand guideline: a 2-page manual documenting logo usage, the submark, the 4-color palette (Teal Green, Carrot Orange, Apple Green, Persian Green) with full RGB/CMYK/HSV/HSL/Hex specs, and the Wedding Gothic ATF typeface in regular and bold weights.
- 03
Stationery and merch: applied the identity to letterhead, business cards, roll-up banners, mugs, and t-shirts so the brand held together from the office to the field.
- 04
Email signatures: built and deployed 5 personalized HTML signatures — one per staff member, bilingual FR/EN — verified live in Gmail with deployment screenshots on desktop and mobile.
- 05
Website and video: designed the client's website (homepage, careers, employers, FAQ, contact), then produced a full animated video presentation of the finished site for marketing use.
What we shipped
Logo & brand guideline
Primary heart-mark logo, submark, 4-color palette (full RGB/CMYK/HSV/HSL/Hex spec), and typeface system documented in a brand identity manual. AI, PDF, PNG, SVG, JPG in color, black, and white variants.
Stationery & merch mockups
Logo applied across letterhead, business cards, roll-up banners, mugs, and t-shirts.
Email signature rollout
5 personalized HTML email signatures built for individual staff members, bilingual FR/EN, deployed and verified live in their inbox.
Website & video presentation
Full website designed across homepage, careers, employers, FAQ, and contact pages, plus a full animated video walkthrough of the finished site.
A closer look
