← All projects
Retail·Street Sneaks·Montréal, QC·2021
Logo Design for a Sneaker Customizer
An illustrated mascot logo for a custom sneaker business — playful, hand-drawn, built to stand out on packaging and social.
Logo DesignIllustration
The brief
Where they started
Street Sneaks needed a mark with personality — something that felt street and creative, not a generic sneaker-box wordmark.
Our approach
What we did
- 01
Illustrated a custom paint-brush mascot character customizing a sneaker, paired with a bold gradient script wordmark.
- 02
Built the palette (purple/orange/teal gradient) to pop on both packaging and social media thumbnails.
Deliverables
What we shipped
Illustrated logo
Custom mascot illustration + gradient script wordmark, full color.
In Detail
A closer look