WBT Agency — Brand Guideline
The complete visual identity system behind our own agency — logo construction, color, typography, stationery, packaging, merch, and print, documented to the same standard we hold every client to.
Where they started
An agency that sells brand systems has to hold its own to the same bar. This is our internal reference: the WTB monogram's construction logic, clear space, and misuse rules; the full color and type system; and how it all extends across web, packaging, merchandise, and print. Every page in the viewer below is the real, currently-in-use deliverable — not a mockup.
What we did
- 01
Logo & brand identity: monogram construction, clear space and minimum size, placement grid, logo on photography and color backgrounds, and a full set of misuse examples.
- 02
Stationery: letterhead, business cards, email signature, and document templates built on the same grid.
- 03
Art & illustration + web & app design: the illustration language and UI conventions that carry the identity into product.
- 04
Marketing, packaging & label, and visual design: campaign templates, packaging conventions, and the photography/graphic direction that keeps every output recognizably ours.
- 05
Merchandise & print: the same system extended to apparel and printed collateral, so nothing shipped under our name breaks the standard.
What we shipped
Logo & brand identity system
Monogram construction, clear space, minimum size, placement grid, backgrounds, and misuse rules.
Color & typography spec
Full palette and type hierarchy, documented the same way we document it for clients.
Stationery & print templates
Letterhead, business cards, and print collateral built on the brand grid.
Merchandise & applied identity
The system extended across web, packaging, merch, and marketing materials.
The brand guideline
Every brand we build ships with a complete guideline — logo usage, color, typography, voice, and application. Flip through the real deliverable below.